IVY Beauty Corporation Sdn Bhd was incorporated in November 1999 in Malaysia, with a mission to provide quality, value added, value for money toiletry products for the Malaysian and intertnational markets, thereby achieving economy of scale and providing competitive pricing.IVY Beauty Corporation Sdn Bhd markets body care, hair care, skin care, baby care, men's toiletries and cosmetics under the brand names of IVY, LEIVY, NATIFA and MAN, through counters set up in mass merchandising outlets such as supermarkets and large retailing outlets. Winning strategies that have worked well for the company in Malaysia include the deployment of a team of highly motivated sales promoters placed at each and every major counter to promote the company's offerings of quality, value for money products suited to the needs of consumers. Based on the success of its products which are also well received in export markets, the company has also embarked on product development and contract manufacturing services for private labels in both local and international markets.